The Sub-Zero Productions Difference

At Sub-Zero Productions, we use high-quality equipment to capture your event or record your promotional material.

High Definition

Below is a scaled-down screenshot of a video captured with our HD cameras:

Canon XHA1 Scaled
(click here for a full-resolution version.)

Full HD video, like the footage shot with our HD cameras, is 1920 pixels by 1080 pixels (1080 resolution).

Other companies will shoot your raw footage in standard definition - 720 pixels by 480 pixels.

Scaled to the same percentage as the above image, this is the size and resolution of a standard definition screenshot.

Canon XL2 Scaled
(click here for a full-resolution version.)

Compared, the difference in resolution looks something like this:

SD to HD comparison
(click here for a full-resolution version.)

Now, if you will note, to view your video in HD, you must have a television or monitor that will display 1080 resolution as well as a Blu-Ray drive that will play Blu-Ray discs (regular DVDs do not have adequate storage to display HD content of length).

If you do not currently have the capacity to play Blu-Ray discs, please note: Starting June 2009, we may be shooting your footage in HD. If you purchase a Blu-Ray player in the future, you might be able to receive your video in HD for the nominal upgrade fee. Additional Blu-Ray copies will be available for a flat rate. Please inquire if your footage will be shot in HD.

That is part of our commitment to creating forward-compatible products for our customers.

Widescreen Footage

Additionally, we shoot our footage in the widescreen 16:9 aspect ratio. As widescreen televisions become the industry standard, our footage will fill those screens, eliminating the need for annoying black bars on the sides of the screen.

Older and cheaper cameras can not always provide this advantage. Some cameras offer pseudo-widescreen solutions such as adding black bars to the top and bottom of the picture.

(click here for a full-resolution version.)

In this case, the black bars will always be present, and the field of view is actually reduced on the top and bottom of the frame.

Similarly, some cameras stretch your picture to widescreen proportions, distorting your image horizontally.

(click here for a full-resolution version.)

More to come...